How has augmented reality already being implemented?
Augmented reality looks even more like an amazing technology compared with virtual reality. Maybe, because of real life and virtual tools “magical” combination. It is always cooler when you see dinosaur is coming from your room, not from the virtual jungles, isn’t it?
A Game-Changer You Can’t Ignore
If you think you’ve never seen any augmented reality in your everyday life, just remember these snapchat videos with funny kitty-faces that your friends send you. It is one of the simplest example of AR use cases. And, actually, one of the most popular.
Why augmented reality is demanded by companies and their marketers? Because it doesn’t require expensive and massive headsets. Smartphone with a camera is enough to create totally new impressions and new brand communication. And that’s why AR is so important for mobile application companies.
What’s the difference between AR and VR?
Augmented reality and virtual reality shouldn’t be confused. Virtual reality (VR) creates a fully virtual world – you are totally isolated from the real one. Augmented reality expands real life by combining your environment and virtual elements, using your smartphone or AR glasses. And experts say AR market is going to be even bigger then VR one. And the number of use cases confirms they are right.
Where AR can be used: use cases by spheres
Retail and e-commerce. Using the AR technology you can expand clients’ possibilities – for example, testing different product colors while being in a showroom. For e-commerce, there are even more possibilities – showing products in 3D they can simulate the experience in the traditional shopping center! When online-shopping obviously remains some sort of gambling it can provide a strong competitive advantage.
Marketing. The more brand and producers appear, the more demanding consumers are. That’s why the users’ experience question become so popular and important. And AR is all about the experience. Using augmented reality you can improve buying experience, make selling more interactive, keep clients hooked. And don’t forget about interesting events you can organize. Offering your guests some games or activities with AR and you make them remember your brand for sure.
Services and repair. You can give your technical specialists a possibility to receive tips and hints from supervisor or even artificial intelligence. It helps to make the process more effective and less nervous. What is more, AR can help even product owners with self-made maintenance. Just putting the camera on the product clients receive an information on what they need to do.
Gaming. One of the most native segment for augmented reality implementation. And the total success of PokemonGO it confirms. Combining real world and gaming elements can give users new experience, they are struggled to.
Navigation. Navigation services could be much more useful and clear if you will see the route just at your screen, do you agree? And it’s not all – application can suggest hotels, restaurants, parking etc.
Real use cases
IKEA. One of the top world “product for home” seller can’t miss such a great opportunity to engage customers. It’s easy like all brilliant ideas – choosing some table/sofa/armchair by using a camera to place it in your apartment. What do you think – can customer reject purchasing if it’s looking perfect for your apartment?
ZARA. If IKEA puts virtual products in real life, fashion retailer ZARA does the opposite. They refuse from window displays and mannequins. Instead of this, you can see the show available only at the screen of your smartphone.
Covergirl. Everyone wants to have good selfies. And Covergirl turns your selfies into a magazine cover. But it’s not even the main its’ function – using this application woman are able to try lipstick color or eyeliner, or other beauty products. And when finding the best one – it’s available for saving in the cart. Also, the same products already have such makeup producers as MaryKay, Maybeline, L’Oreal.
Harley-Davidson. Once you come to Harley-Davidson showroom, it’s enough to have a tablet to create your own customized bike. Choose the real one you see before your eyes and then make what you want with it – repaint, add accessories, change details, etc.
Hyundai. Korean car producer offers its’ clients the owner’s manual new generation using AR. You can use your smartphone to point the camera on some part of the car and see “how-to” videos. Or get a pop-up hint about what are you looking at.
How to implement AR?
As you see, AR now can’t be ignored. These new technology expands your client’s user experience and strengthen your communication. If you want to become a part of this new augmented world – you need professionals. Proxima digital agency has an experience in developing AR projects – design, interface and development. They can cope with any task you need to realize.