10 design tips on how to make a smooth user flow
It’s easier to figure out what the user flow means rather than how to do it on your website in details. These articles should give some help – using these tips will be easier to make a smooth user flow.
1. Navigate users through the path
Scrolling process could be long and engender uncertainty in wish figure out the end of your page. But progress bar can make this process clear and even more – user can come back to any section they need.
2. One column of text only
You have to believe – one column of text is a better option when you are eager to attract the user’s attention. Such template focuses client at the information you provide and avoid their attention distracting. If you use some “call to action” button under – it would be perfect.
3. Put CTA at the “first screen”
Users do not always scroll your page down – it’s something you always should take into account. If you put your “call-to-action” elements above the fold, you will create possible “user flow dead-end”. Always keep any CTA elements at the “first screen”, where it always will be visible.
4. Show similar
When users came to the product page, especially by deep link, they want to see the alternatives as well. Why don’t you show them similar goods or services? Don’t rely on the search – some people failed, some are too lazy to do it. In fact – they leave you if your product doesn’t fit.
5. Provide clear information
Minimalism and visualization are good, but don’t forget about the text. Give clients that information they need to know about your product or service. A cool design doesn’t sell it by itself. It’s also about adding value – provide clear and useful information about your advantages. Use reviews, feedback, use-cases – people trust other people more than an ad. Always give an option to “read more” and to know all the details. But not too much – loading time and the design are still important.
6. Only smooth drop-down lists
Or better avoid them at all. If you can’t – try to do drop-down lists obvious and convenient for users.
7. Give users some help
Sooner or later your clients should fill some form to finish the action they came for. And the bad-designed form is an Achilles' heel for lots of services. Confused users made mistakes, don’t know what they need to do and finally, leave. It could be because of confusing question or they don’t find some buttons. Don’t leave them alone in such an important moment. Use hints, error checking and other tools to help users and in order to keep your client.
8. Provide flawless page transitions
Long loading time is your “client-killer”, but not the only. It also breaks the context your website usage and makes the user forget about previous page data. As a result, they can feel like they been teleported somewhere else, they’ve never been before.
9. Prioritize and make simple
You should define your main goals if you want to show the users the most wanted product or service. Otherwise, you can make them feel overwhelming. And make the user’s life easier – they will thank you. Make actions like “click and go” obvious and undoubted. You will save the user’s time.
10. Don’t hesitate to repeat CTA
Smooth call to action is not irritating and you should repeat it. It’s especially effective when you have a lot of pages or it’s very long. Don’t hesitate to remind your users why they came and what they can get.
Instead of the conclusion
State of flow could be your main goal, especially if you want to improve conversion. Good user flow makes your clients focused on your products or services and decrease leaks in sales funnels. Create your own user flow, using our tips, and web-design professionals will help you with implementation. The increase of conversions, the decrease of bounce rate and higher usability will be your bonuses so far.